Tired of breaking the bank just to keep up with the Joneses? Forget fancy cars and other status symbols. How about a way to maintain a friendly neighborly competition that actually involves saving money instead of spending? Americans have a wealth of resources at their disposal to empower families to cut back on energy consumption and reduce their electricity bills, but we don't do a stellar job of taking advantage of that information. Recent research, however, has shown that homeowners are more likely to take efficiency measures with their electrical work when they can compare their own consumption to that of their neighbors.

Whose Bill is the Lowest?

The experiment took place last summer, when the Vermont utility company Green Mountain Power worked with Opower, a software company that specializes in behavioral economics. During very hot days when air conditioning use was expected to be high, the utility reached out to customers with tips on reducing the amount of energy they need to power their home electrical work.

Afterward, the utility gave a report which ranked households in the neighborhood based on how well they had done on cutting back. By the end of the summer, electricity consumption among Green Mountain customers had dropped by five percent during hot days. That's some serious savings!

Peer Pressure at its Best

That five percent resulted from simple behavioral changes like bumping the thermostat up a few degrees and using curtains to block out sunlight during the hottest part of the day – no major investments or new equipment needed, just a little peer pressure. This research should be useful in helping understand what motivates people to save energy in order to develop more effective outreach programs for utility companies around the country.

One of the big takeaways is that the utility didn't give its customers any kind of incentives or payments to change their behavior – just the money they saved through efficiency, and the bragging rights of being more conservation-minded than their neighbors.

"Some of the decisions we make are not entirely rational, and they are due to a lack of context," Kevin Hamilton, Opower's vice president of marketing, said to Utility Drive, "and by providing that context you can encourage individuals to adjust their usage in ways that can benefit both the customer and the utility as well."

Little Changes Mean Big Savings

People come up with all kinds of reasons not to implement efficiency measures: It costs too much in initial capital, they are too busy to think about it, or they simply don't think the savings are worthwhile. But the reality is that even making small behavioral changes can add up in the long run.

If you want to decrease the cost of your electrical work and impress your neighbors, have a qualified home services technician perform an energy audit on your house to identify the most cost-effective ways for you to cut back.

Have you ever looked around your home and really taken a look at the outlets? Probably not. It isn’t something we spend a lot of time thinking about or focusing on. We need something and we plug it in and it is forgotten. Unfortunately, all that stuff that is plugged in is costing us money whether we are using it or not. It is a little difficult to tell just what it is that is draining the electricity and running up the electric bill. An electrician in Beverly Hills is ready to explain it to you so you can better manage your energy consumption. It is important to realize that everything that is plugged in is pulling electricity, whether it is on or not.

Let’s look at some of the most common appliances in a home and see just what they are costing you. You will be surprised by some explains your Beverly Hills electrician.

*Your television uses about 5 watts plugged in, but not on. That adds up to about .37 a month.

*Your DVD player is using about 4 watts, which costs about .29 per month.

*The microwave when not in use, uses about 3 watts for a total of .22 per month.

*The XBOX, Playstation or Wii is actually only pulling about 1 watt while it is plugged in costing you a grand total of .07 per month.

*A cable TV converter or box is a big one, it is costing you .80 per month by pulling in 11 watts.

These are just a handful of the most common devices in a household. Now, most households have more than one TV, cable box and DVD player says an electrician. Beverly Hills residents that want to save even a couple of dollars on the electric bill can unplug these items when not in use and save a little money. For more information, call The Electric Connection today.