Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

There are so many things to love about the coming holiday season. Great food, great company, family, festive decorations; we couldn’t be more excited! But there’s a not so great factor attached to it all, too. That hefty electric bill you’ll be seeing. Looking for ways to keep your costs at a minimum this holiday? The expert electricians at Hoffman Electrical can provide some easy fixes!

Our professionals have been proudly serving Tampa and Clearwater, Florida for years now. When it comes to quality and top-tier service, we’re the name to know in electrical! And as  apart of our great service, we’re always looking for ways to help out. If you want to reduce your energy costs this season, we’ve got the solutions you’ll be happy to know.

If you are looking for a place to escape from life’s every day hustle and bustle,Look for IP (Ingress Protection) rated fixtures that are waterproof, meaning dust-tight and protected against long immersion in water, rather than simply “water safe” or “wet location safe” options.  Waterproof fixtures are meant to be submerged and will prevent water from entering them due to sealed assembly.  Take the precaution to ensure that your fixtures will meet all safety and application standards for an underwater environment prior to purchase or installation.

Ingress Protection (IP) ratings specify the environmental protection the enclosure provides.

The IP rating normally has two (or three) numbers:

An “X” can used for one of the digits if there is only one class of protection, i.e. IPX1 which addresses protection against vertically falling drops of water e.g. condensation.

IP First number – Protection against Solid Objects

IP Second number – Protection against Liquids

Voltage Requirements

When weighing your options on which type of fixture to choose, cost, convenience, and the size of your project are important. If one were to complete a large project for the grounds of a grand hotel, for example, line voltage (120V) would be the ideal option as vast distances may exist between the focal point and the fixture itself.

While it’s also true that standard incandescent bulbs can be found at virtually any hardware or household goods store, in an age where environmental awareness is important to daily life, technology and the public are moving in tandem towards different solutions. Since line voltage lighting consumes much more energy and will typically require the expertise of a licensed electrician, more homeowners are choosing low voltage (12V) options. Low voltage fixtures are notably the safer and less hazardous of the two choices, are often smaller, and easier to conceal within a natural landscape. They also have the added benefit of lower cost over time. Note that a transformer is required to convert to the lower voltage for fixtures which will be used underwater. You may also make use of photocells and timers to save on electricity consumption costs even further.

Let’s take a look at some examples of the different types of submersible low voltage products available today:

Low Voltage Halogen

This LED lights consume approximately 75% less power than incandescent units for the same amount of light output. This amounts to a sizeable savings over their life span. Moreover, standard underwater LED fixtures consume about 1/5 of the power as standard incandescent bulbs!

Besides energy savings, the nature of LED production makes them ideal for underwater applications. There are no bulbs to change as LED fixtures typically come in a permanently sealed housing. Sealed construction means underwater lights may be left in a permanent location with no concerns about extra cable allowances, or making provisions to change bulbs. They should, however, be accessible in order to clean the lenses during regular pond maintenance.

New home construction is a dream many families have. There is a great deal of satisfaction to picking and choosing the layout of your home and adding elements that are specific to your family’s needs as well as your own decorative tastes. There are plenty of contractors who will give you the freedom to have a say in the planning stages, including what electrician company is hired to complete the work. Home construction has many elements. You will need plumbers, electricians, framers, painters and landscapers. Having a say in the hiring decision ensure you are getting the chance to choose the best company possible. At The Electric Connection, we understand your desire to check references and see our work. Some of the things that an electrician will be required to do for your new home construction are as follows;

*Install the electric panel. This is the hub of the electricity to your house. The electrician will ensure it is adequate for your home.

*Install the proper wiring for large appliances like the refrigerator, washer and dryer.

*Complete the wiring needed for outlets and switches. Wiring will need to be properly installed to pass inspection. The electrician will ensure the wiring is tight and secure to each of your outlets and switches.

*If you are having a standby generator installed, the electrician will take care of that as well.

*If landscaping is a part of your new home construction, your electrician can take care of installing and hooking up your outdoor lighting as well.

These elements may not look like much on paper, but the electrical wiring in a home is one of the most crucial elements. It is absolutely essential the work is completed by a competent and experienced electrical contractor to ensure the home is safe. This will also reduce the risk for future service calls. Give The Electric Connection a call today and see what we can do to help you fulfill your dream of new home construction.