Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

It can be extremely frustrating to rearrange your home based on where your outlets are. Trying to strategically place furniture so you don’t block outlets is futile. This applies to your kitchen as well. Maybe you have to unplug the toaster to plug in the coffee maker. There never seems to be enough outlets. It isn’t safe to run electrical cords all over your home and it is certainly not attractive. So what can you do?

Well, you can move, which is probably not really feasible nor is it a very good idea to put your home on the market because you don’t have anywhere to plug in your coffeemaker. Before you make any rash decisions, call an electrician. Glendale homeowners do not despair! Call The Electric Connection to help solve your outlet shortage.

You will likely need an electrical inspection to determine whether your home can support more outlets or if you will need a panel upgrade. Don’t worry about trying to determine this yourself. This is what your electrician is there for. If an upgrade is needed, this is a task a qualified professional can handle for you.

In some cases, you may want to upgrade your outlets. This is a really good option for people who own older homes and the wiring may be fraying or outdated. You can have an inspection to determine whether or not you need a whole-home upgrade completed by an electrician. Glendale homeowners will want to ensure their home is safe and this is one way to do that. During the assessment, you can talk with the electrician about adding outlets.

We all rely on power, and we want it where we can get to it safely and easily. Because of the safety hazards associated with electricity, you will want to leave this job to the professionals at The Electric Connection. We’re ready to serve you!

LED pole lights provide an opportunity for businesses, industrial buildings, and other larger outdoor venues to have access to a high-quality source of light that’s energy efficient. Pole lights are the most common option for outdoor lighting of parking lots, walkways, neighborhoods, and building grounds. That is because this type of fixture creates a large amount of illumination through a beam, which the user can direct in a specific area. Before buying LED pole lights, buyers need to consider a few key factors.

Commercial, residential, or industrial uses are acceptable options for LED pole lights, depending on the specific model selected.

Key considerations when making this purchase include the following:

Comparing all of your options is important. Finding the right balance isn’t just about costs but quality of the product and long-term options.

Nowadays, most people are walking around with what is essentially a fully functional computer in their pockets. We’re speaking, of course, about their smart phones. Whether you are a real technophile, only a casual user, or something of a Luddite, there is no denying the fact that having these devices on our persons all day long can benefit us greatly. If you are just using your smart phone to get directions or to pass the time with your favorite games, though, you are not using it to its full potential. With the integration of a home automation system in Wellesley, MA, you can start using your phone for so much more.

A home automation system is a system custom tailored to your user preferences and living space that basically serves to make your home a more efficient and convenient place to live. As it stands now, all of the appliances and systems in your home stand alone. Your thermostat, for instance, is used to control your heating and cooling systems. Your outdoor lights may be on a timer, but your indoor lighting system must be controlled manually. When you allow us to design and install a home automation system in your residence, though, we can tie the home together neatly, and you can use an app on your smart phone to control the various systems and appliances upon which you depend so much.

We recommend home automation systems for a few different reasons. Chief among these are efficiency, convenience and security. When you are able to adjust the HVAC system that you forgot to turn down when you left the house from your phone, you won’t have to just let it run its course throughout the workday. When you can control your door locks and lights from your smart phone, you can ensure that your house is secure, while also granting access to your home in the event that someone without a key needs to get in and feed the family pooch for you. And don’t forget about your poor neighbor Jim, who needs to borrow your lawnmower because his broke down right before his cookout. With a home automation system, you can even let him into the garage to borrow what he needs!