Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

Build Your Future is dedicated to showing America’s youth the rewarding career opportunities available in construction. BYF is once again declaring October “Careers in Construction Month.”

Careers in Construction Month provides an opportunity for industry and schools across the nation to partner locally to host construction career events and programs. With the ever growing need for skilled professionals in the construction industry, there has never been a better time for education and industry to work together to help students build successful construction career pathways.   Construction careers in today’s market are all about high-tech, high-stakes, huge earning potential and the opportunity to travel the world. You might think that a four-year degree is the only path to success, but skilled trades are an option for many.

The electrical field is one that has seen a number of remarkable discoveries over the decades. One very important lesson has been the aspect of grounding of electrical currents. It’s true that we need electricity for almost everything in our daily lives and can’t even imagine a world without it. However, it continues to be one of the most dangerous elements on earth. If you haven’t already properly grounded your home’s electrical systems, you are taking a significant risk by not doing so.

Every electrical circuit has an active wire which supplies power; there is also a neutral wire which is responsible for carrying the power back. There is a third wire (grounding wire) that can be attached to the power outlets & the electrical appliances and devices; this wire is connected securely to the ground in your breaker box.

This third wire is the additional path that the electrical current can pass through to be safely returned to the ground, in case there is a short circuit; this prevents any harm being caused to anyone. In the event that a short circuit occurs, the current flows through into this grounding wire and it’s when you notice a tripped circuit breaker or a blown fuse in the electrical main board on your property. If this wire hadn’t been grounded, it would have resulted in a fatal shock.

This is one of the most important reasons to ground electrical currents. It’s the best way to protect your family members from electrical surges when they are operating any electrical appliances in the house. In case a lightning strike causes an electrical surge on your property it can result in extremely high electrical voltages in your system. When the wiring has the proper grounding, all the excess electricity gets diverted into the earth, rather than burning everything that’s connected to your electrical system.

When your installation is grounded, it becomes very easy for the power to get directed exactly to where you need it; this allows the electrical currents to efficiently & safely travel across your home’s electrical system.

A properly grounded system makes it much easier for the power to be distributed in the right amount to the right places. This plays a significant role in ensuring that there is no overload in the circuits. The earth becomes the common reference point for all the different sources of voltage in an electrical system.

One of the primary reasons why grounding is extremely effective in keeping you safe is because the earth is an excellent conductor, and electricity always takes the path that has the least resistance. When you ground your electrical system, you are giving it a path that it can easily take, rather than into you; this can potentially save your life.

If your home’s electrical system isn’t properly grounded, you are just risking the appliances and equipment that are connected to your system, being burnt beyond repair. If the situation gets out of control that can also result in a fire risking your property and causing physical injury, sometimes even death.

Every summer, more and more homes experience outages in their electric systems. As a top Dallas Electrician, my electricians and I see the effects of these outages every day. They can be devastating, and cause a lot of damage.  In fact, the insurance industry pays out over $1 billion in damages annually in claims caused by outages and power surge damage. Most outages are caused by the weather, but there are different kinds of weather can cause an outage. This even includes weather that doesn’t produce lighting damage like the massive ice storms we saw during Super Bowl week this year that left hundreds of thousands without power (and, more importantly, without heat!) during one of the worst winter storms in years. Summer storms can produce devastating tornadoes that can knock out power for miles around the area they touch down in, and many hurricanes begin to build in the summer and early fall, causing catastrophic results even outside of the disaster zone. Hurricane Ike left over two million people without power when it hit southeast Texas in 2008, and not all of them were in the impact zone.

Not every outage comes from something as dramatic as a hurricane or tornado.  A lightning strike, even as far as half a mile away, can potentially cause damage to your delicate electrical equipment and appliances. Often, large-scale outages can occur when lightning strikes a transformer.

Outages don’t just occur because of bad weather:  many outages are caused by power equipment switching to accommodate the heavy load people put on the power grid.  Our power grid is already having trouble with its current load, and the problem only grows as more and more people use more and more electricity.  Summer in Dallas and Fort Worth is the perfect examples.  It’s when people are running their air conditioners constantly. This puts an incredible load on local and state power grids.  This leads to government agencies putting out warnings almost every summer about potential power outages, threatening brownouts and blackouts unless people conserve energy.

These outages aren’t damaging in themselves, but they leave open the possibility for electrical power surge damage.  You’ve probably noticed that when the power comes back on after an outage, it often flickers on and off quickly as the power grid attempts to get the electricity flowing back into your lines.  This stop-and-start action creates surges that can easily damage unprotected electronics or appliances.  Having a nice TV damaged like this is a very expensive hassle, and you can imagine how much more expensive and uncomfortable it could be if the surge takes out your air conditioner and refrigerator!

So, what can you do to keep power outages and power surges from affecting you?

Some of these options can even help you save money on your electric bill without the hassle of gas, fumes, or noise pollution.

Having enough electrical outlets in any given room of your home is often a concern for Des Moines residents. Whether you are attempting to find the proper amount of outlets for your television and entertainment setup or trying to find room for your alarm clock, bedside lamp, and a place to charge your phone at night, almost every room in your Iowa home could benefit from electrical improvements such as upgrading the outlets in your home to include USB connections. While upgrading your outlets seems like a DIY project, your best bet for electrical installation is to call a residential electrician.

Almost every single modern gadget released on the market today uses a USB connection to charge its battery. One of the reasons for this is that while your smartphone or other device may have a special connection for charging the device, such as the 8-pin connection used by Apple for their newest iPhones referred to as the “lightning connector,” the part that plugs into the wall is universal. Having a residential electrician upgrade your outlets would allow you to plug the USB cable directly into the wall without taking up outlet space. This improves your ability to charge your devices without requiring electrical installation of additional outlets or rewiring your entire house.

Before you start pulling the covers off the outlets in your home, call a professional residential electrician. Installing USB outlets requires expert knowledge, and messing with your electrical services only increases your chances of damaging your electrical systems, your property, or even injuring yourself. Contact Electrical Gurus in Des Moines today, and let us handle the electrical installation of USB outlets for your home.