Tired of breaking the bank just to keep up with the Joneses? Forget fancy cars and other status symbols. How about a way to maintain a friendly neighborly competition that actually involves saving money instead of spending? Americans have a wealth of resources at their disposal to empower families to cut back on energy consumption and reduce their electricity bills, but we don't do a stellar job of taking advantage of that information. Recent research, however, has shown that homeowners are more likely to take efficiency measures with their electrical work when they can compare their own consumption to that of their neighbors.

Whose Bill is the Lowest?

The experiment took place last summer, when the Vermont utility company Green Mountain Power worked with Opower, a software company that specializes in behavioral economics. During very hot days when air conditioning use was expected to be high, the utility reached out to customers with tips on reducing the amount of energy they need to power their home electrical work.

Afterward, the utility gave a report which ranked households in the neighborhood based on how well they had done on cutting back. By the end of the summer, electricity consumption among Green Mountain customers had dropped by five percent during hot days. That's some serious savings!

Peer Pressure at its Best

That five percent resulted from simple behavioral changes like bumping the thermostat up a few degrees and using curtains to block out sunlight during the hottest part of the day – no major investments or new equipment needed, just a little peer pressure. This research should be useful in helping understand what motivates people to save energy in order to develop more effective outreach programs for utility companies around the country.

One of the big takeaways is that the utility didn't give its customers any kind of incentives or payments to change their behavior – just the money they saved through efficiency, and the bragging rights of being more conservation-minded than their neighbors.

"Some of the decisions we make are not entirely rational, and they are due to a lack of context," Kevin Hamilton, Opower's vice president of marketing, said to Utility Drive, "and by providing that context you can encourage individuals to adjust their usage in ways that can benefit both the customer and the utility as well."

Little Changes Mean Big Savings

People come up with all kinds of reasons not to implement efficiency measures: It costs too much in initial capital, they are too busy to think about it, or they simply don't think the savings are worthwhile. But the reality is that even making small behavioral changes can add up in the long run.

If you want to decrease the cost of your electrical work and impress your neighbors, have a qualified home services technician perform an energy audit on your house to identify the most cost-effective ways for you to cut back.

With the arrival of spring and the inviting weather it brings, you may want to spend more time outside, especially after having been cooped up all winter long. While it’s not yet warm enough to jump in the pool, there are numerous other ways to enjoy a pleasant evening with friends and family in your back or front yard. Without the proper outdoor lighting, though, come nightfall all the fun will have to stop. Because of your limited sight, you run the risk of hurting yourself and others. Whether you’re barbecuing, roasting marshmallows, watching your kids jump on the trampoline, or gazing up at a meteor shower, make sure you have the right lighting to maximize your experience! Check out these __ reasons to install adequate outdoor lighting.

Before you install lighting, consider how you use your outdoor space. For example, if you have a patio, deck or pool area, consider installing zoned lighting, which highlights a designated area. You’ll also want to illuminate areas such as your driveway, garage, sidewalk and entry way. All of these areas are important to light to ensure safe navigation and prevent a trip to the emergency room. Without proper lighting, one could trip over a hidden step, fall off the deck or worse – overcook the meat!

The more light the better. By installing the right fixtures in the right locations, you’ll eliminate all the scary spaces, increasing safety and peace of mind, not to mention guests will be able to find your house with ease. Illuminating your outdoor spaces will allow you to get the most of your day, and since the weather is only going to get warmer from here on out, we have a feeling you’ll want to be outside as much as you can!

When you add flood lights to your back patio, deck or front lawn, you’ll be able take full advantage of these spaces. Instead of having to go inside when dusk comes, you’ll be able to relax with your friends and family outside for as long as you like.  You could even enjoy a nice dinner around the patio table.

A well-lit yard and landscape deters unwanted guests from coming onto your property.  There are numerous types of lights you can install to increase home security:

Many homeowners make the mistake of adding security lights to the front of the home while ignoring the back. The back of your home can be one of the most vulnerable places because of fencing, so make sure you install lighting in this area as well. When deciding where to install your outdoor lighting, determine the darkest areas of your home as well as any places where an intruder could enter.

Your home is one of your most prized possessions. When you’ve spent countless hours perfecting the exterior of your home as well as your lawn and garden, why allow it to go unseen when nighttime comes? You can highlight the best features of your home by installing uplights, garden lighting and low voltage exterior lighting around your trees and shrubs. Not only will the perfect lights add appeal to your home, it will add an undeniable sense of warmth too. Friends, neighbors and passersby won’t be able to stop themselves from glancing at your home each time they walk or drive by it.