Lighting is an extremely important aspect of setting up a good home office. Because this is the area of your house where you'll be performing the most work, it needs to be lit in such a way that it facilitates concentration and reading, rather than making these tasks more difficult. It may seem like a basic consideration, but with a little more thought and insight you can get more out of this space than you normally would.

A lot of home improvement blogs will recommend putting your office in a place that gets lots of natural light. While this is certainly ideal if you're working on art projects or anything else that involves reading or looking at things on paper, the glare from daylight can make a computer screen virtually unreadable. It may be better in such circumstances to rely more on artificial light, with a few windows thrown in when you don't need to use your computer.

So what kind of lights should you use? It's a good question. Most people will settle for a desk lamp or lights that were built into the room when they moved in. Both of these options represent compromises, however. Desk lamps take up valuable space and make your work area look cluttered, and the built-in lights may not be ideally placed for your home office.

Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

 

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

 

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

 

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

 

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

 

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

 

Customer Experience is Paramount – Some Tips

 

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

 

Ceiling fans are sometimes looked over when decorating a home. Besides of freshening a room, fans complete a room design and composition. It’s important to understand how size and height affect the fan’s efficiency and overall look of a room. A ceiling fan that’s too big will overpower the room’s design and visually pull the ceiling downwards; a fan that’s too small won’t properly circulate the air.

You hear a lot of suggestions and general chatter about making the change from traditional incandescent bulbs to LED. And while we at Kolb Electric generally agree, we noticed something when hopping around on the web. You can find a lot of answers why this is a good idea. But none of it is really…simple. You get charts, math, and massive walls of text, and you know that deep down, somewhere in there lies your answer. If only you could get your eyes to stop glazing over. So we decided to lay it down layman style for our consumers, letting you know the why in a short, succinct bit of information!

There are a few aspects that overall make LED the superior option. Longevity is good, as these lights tend to last much longer, thus need to be purchased less often. They’re also environmentally friendly, and that’s nice too. But when it comes down to it, you care about the efficiency. And this lies in the wattage of the two lighting types.

Light wattage strictly refers to how much energy a light requires to generate lumens (the unit we use to measure light). The big secret between these two light sources lies all in how they generate lumens:

To make it clear, let’s use an example: A standard incandescent bulb generally uses 60 watts of power to generate light. You can get the same amount of light from an LED, for a mere six to eight watts.

So there’s the big answer. The average light wattage of an LED is more desirable, since it requires demonstrably less energy to produce light. The longevity and environmental-friendliness are basically the icing on the technological cake!