In this digital age, having a strong online presence is vital to attract new employees and clients. However, with a few simple tools, any residential or commercial electrical contractor can quickly and easily set up a website. They can also create advertisements and build an online brand. Digital marketing is now accessible to the masses.

Even with a proper website, social media profiles, and company listings, it can be difficult to be noticed online. This is where search engine optimization (SEO) comes in. This is a method of making your website appear in the top search results for a given search term. For example, if a user searches for “electrical companies in [your city]”, SEO will ensure that your website appears in the top results.

This can be a complicated process, so SEO experts exist that can handle this task for a fee. Otherwise, an active social media presence will boost your SEO, as Google and other search engines are able to gather and combine data from all over the internet. The larger your online presence, the more likely it is that your company will appear in the top results.

Digital marketing can be simultaneously simple and complex, but with these recommendations, any contractor can start building an online reputation. There are a variety of options to suit any size company. With the right ideas and good management, you can drive traffic, clients, and good employees to your business.

Clearance Sale –Up to 70% off of Overstock, Brand Name Lighting

Shop clearance lighting and get up to 70% off of overstock, brand name lighting at Capitol Lighting retail showrooms and 1800lighting.com! Throughout the year our top brands are making available exclusively to Capitol hundreds of top selling overstock and clearance lighting. We are thrilled to be offering these items to our Capitol Lighting customers at discounts as steep as 70 percent off! Quantities are limited on all items tagged as clearance lighting and are available while supplies last. Find clearance lighting at unbeatable prices every day in our showrooms and online and save big on brand name lighting from top manufacturers. No need to sacrifice quality for cost when you shop clearance lighting at 1800lighting.com.

Shop ceiling fans, outdoor lighting and so much more in our clearance section online. Overstock and clearance lighting is sold as FINAL SALE and are not eligible for return.

See complete Product Return Information for Details.