Doesn’t it seem like electricity costs are always on the rise? Monthly bills are especially expensive during Florida’s hot and humid summers, when you need air conditioning to stay comfortable. Fortunately, you can lower your electric bill—and do your part for the environment—by following these five tips.

Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

Every year, there are nearly 50,000 home fires caused by poor home electrical safety. Between 2007 and 2011, house fires caused $1.5 billion in property damages and claimed 455 civilian lives. About half of these fires were caused by lighting equipment and outlet failures. The other half of home electrical fires involved major appliances, like washers and dryers, fans, and space heaters.

To keep your property and family protected at all times, follow these important home electrical safety tips from Kolb Electric.

At Kolb Electric, we want our Maryland, Virginia, and Washington, DC customers to exercise home electrical safety. No matter what electrical services you need, rely on Kolb Electric to deliver! Contact us today to schedule an appointment.

If you are sick, you call a doctor. If you air conditioner stops working, you call an HVAC repairman. We are fortunate to live in a world where we are only a phone call away from help. We are not expected to fix things ourselves. In fact, the economy relies on us calling in professionals who have went to school and made a living repairing things and making our lives a little easier. What about an electrician? When should you call an electrician, like those at The Electric Connection.

Here are a list of jobs that would require you to give your electrician a call.

This is not a comprehensive list, but it does include some of the more common reasons you would need to hire an electrician. If you have a job that is listed here or have any questions about what kind of electrical work you may need, give The Electric Connection a call today and schedule your consultation.

Summer is just around the corner and the weather has already been nice enough to drive folks outdoors. The hot summer weather means you will driven to the cool water and spend lots of time outdoors cooking, relaxing and having a good time with family and friends. Before you head outside, it is important you know know and practice some electrical safety tips this summer. An electrician in Beverly Hills has a few easy rules to remember that will help you and your family stay safe this summer. The team at The Electric Connection is here to answer any questions you may have.

1-After a storm has rolled through, check to make sure there are no downed power lines around you. If there are, stay away from them. Do not go near the power lines or touch anything. Stay in your house and call for help.

2-If you are having a yard sale, don’t post your flier or signs on a utility pole. This can damage the pole and cause serious problems. Post your fliers on stakes in the ground or on a bulletin board.

3-Keep all corded appliances at least 20 feet from your swimming pool or hot tub. If your above-ground pool has an electric filter, have a Beverly Hills electrician install an outdoor outlet that is safe for use with your pool and far enough away. Using extension cords is far too dangerous.

4-Teach kids not to throw any shoes or clothing on power lines. Do not ever try and get something off a power line either.

5-Avoid flying kites or remote control planes or helicopters around power lines.

6-Remind kids not to climb trees that are close to a power line. They could inadvertently touch the power line while climbing.

If you have any concerns, talk with your electrician. Beverly Hills residents can enjoy the beautiful summer weather, while staying safe. Give The Electric Connection a call today to learn more electric safety.