When we talk about reducing energy use around the house, it’s frequently in the context of saving money on monthly utility bills. It makes sense — money plays a role in so many decisions that we make, from where we work to what kind of car we drive to where we go shopping. But it turns out that people are actually more motived to save energy because it’s better for the environment and their health than because of money, according to a recent study by the University of California Los Angeles. The result is contrary to the expectations of even the test participants themselves.

Money vs. Pollution, Health

The study broke up households into two categories — one of which received weekly reminders about how much money they could be saving by cutting back on their energy usage, while the other was told about all the air pollution they were creating, and how it could play a role in children contracting asthma and cancer. The researchers gave both groups analytical tools to track how and when they used the most electricity, as well as comparisons to their neighbors to give them benchmarks to shoot for.

In the end, the group that was nagged about money failed to change their habits to include any efficiency measures. The health and environment group, on the other hand, slashed their energy usage by an average of 8 percent — and families with children cut back by 19 percent.

Won’t Somebody Think of the Children?

Before the study, participants were asked what message they thought would be effective in persuading them to cut back on their electricity usage, and most of them said that money would be the prime motivating factor. The results proved otherwise.

“We’re finding that you have to bundle the public good with the private good,” said Magali Delmas, the study’s principal investigator and an environmental economist at the UCLA Anderson School of Management, said in a press release. “Our message about health and the environment reminds people that environmentalism is also about them and their kids.”

Researchers speculated that the amount of money at stake simply wasn’t high enough to prompt people to act, but when homeowners were motived by a combination of benefiting their own families and being good citizens, they did take action.

“The message reminds you that you’re hurting people and the planet,” one of the study participants reported afterward. “It made me more conscious of the energy I was using.”

Go Beyond the Pocketbook

The study can be a lesson for officials and utility companies who seek to encourage people to cut down on their energy consumption. While everybody likes saving money, sometimes you need to appeal to more than just their pocketbooks to get people to act.

Why not take advantage of all three benefits? By taking simple steps to lower your energy usage, you can cut back on your bills, help the environment and protect public health all at once. If you aren’t sure how to get started, call an expert to give your home an energy audit and put you on the path to a cleaner, healthier and more frugal lifestyle.

Stay cool as a cucumber this summer without running your electric bill sky high and your finances into the ground. Summer is such a fun time of year that we all look forward to those hot days spent at the beach enjoying the warm ocean breeze. Sometimes, the heat is just too much. We all need a break. We don’t want to be warm all the time, especially when we want to relax or sleep. It is natural to turn the AC down a bit so you can cool down after a long day in the sun. unfortunately, every degree you lower the thermostat is more money you are going to be spending. An electrician in Santa Monica wants you to stay cool and comfortable, without breaking the bank. The team at The Electric Connection has been helping customers like you for years and is here to help.

There are some things you can do this summer to help stay cool without taxing the AC. Your Santa Monica electrician says these are tried and true methods.

Stay cool this summer without having to pinch too many pennies. Give The Electric Connection a call today to schedule your ceiling fan installation.

Since we’re in the thick of the holiday season, it’s more important than ever to replace knob& wiring in Manassas. While it’s certainly an exciting time, you should also ensure your home is safe and secure, especially when it comes to your home’s wiring. The main problem with knob & tube wiring in Manassas is that it’s outdated and unable to keep up with today’s electrical demands. It’s still equipped in many older homes across the area, leaving them prone to electrical fires, shocks, and power outages.

Fun Fact: “Americans might not have a Columbus Day if Christopher Columbus had not been born in Italy. Out of pride for their native son, the Italian population of New York City organized the first celebration of the discovery of America on October 12, 1866.” *

Although declared a federal holiday in 1937 by President Franklin Roosevelt, Columbus Day is not celebrated in California, Nevada or Hawaii. Controversy over the “discovery” of America exists because native people inhabited the land prior to the arrival of the Europeans. **

While the “discovery” of America may be in question, there is no doubt that the European influence and influx of cultural diversity is worth illuminating. And, some of the most outstanding home lighting concepts incorporate Old World artistry with New World technology.

DISCOVER THE UNDENIABLE BRILLIANCE OF EUROFASE LIGHTING:

Established in 1989, Eurofase enters its third decade of excellence with cutting edge contemporary lighting and classic, traditionally-inspired designs.

From Gothic wrought iron chandeliers and grand crystal foyer fixtures to modern “green” lighting and energy-efficient outdoor lighting, Eurofase demonstrates a close attention to detail, embracing technology and a fusion of creative energy.

EUROFASE: WHERE OLD WORLD ELEGANCE MEETS THE HIGHEST STANDARDS OF MODERN QUALITY CONTROL…

Headquartered in Toronto, a city rich in inspiration and cultural diversity, Eurofase’s inventory of over 2,600 unique products is controlled by state-of-the-art technology with world-class accuracy.

A Quality Control team overseas the mechanical and electrical integrity of every Eurofase product.

A stringent control process ensures that all crucial elements-such as safety approvals, longevity testing, packaging and instructions-meet the highest standards.

With an in-house UL (Underwriter Laboratories) Standards Testing Lab, Eurofase independently monitors the safety approval process.

Eurofase Lighting is credited with introducing several new designer and technological trends to the North American marketplace….

Visit a Capitol Lighting showroom or shop 1800lighting.com to view these sensational collections and enjoy promotional pricing on profound illuminations from Eurofase.

Also, this week enjoy Columbus Day savings on award-winning Hinkley Lighting. Winner of the “Lighting for Tomorrow” 2012 award, Hinkley Lighting offers outstanding energy-efficient outdoor lighting, as well as, superb chandeliers, ceiling fixtures, wall sconces and bath lighting for the distinguished home.

Discover great discounts at Capitol Lighting…take 30% off ALL new bath and outdoor fixtures now through November 1st!  From pendant lights and chandeliers by   Eurofase to gorgeous outdoor fixtures by Hinkley Lighting, Capitol Lighting carries the best brands and products to light your home with distinction and style.

*www.usafederalholidays.com/Columbus_day.html