Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

1. President Clinton enters cyberspace when he conducts the first virtual town hall. According to an article published in SFGate)

2. Just in time for holiday shopping, Amazon announces that it will expand its offering beyond just books. They’ll be adding software, video games, home improvement products and gifts to their online offering.

3. Football hero Walter Payton (a.k.a. “Sweetness”) dies at age 45 from complications of a rare liver disease. (via EDN)

5. November 19, 1999 The Oddest Day – PGA Tour)

7. Woody and Buzz are restored to fame when Toy Story 2 debuts and becomes an even bigger success than the original. (via Legends of Hockey)

9. Pokemon: The First Movie hits the big screen raking in a whopping $31 million+ during its opening weekend.

10. Encyclopedia Britannica, which once lined the bookshelves of most US households, launches its website … and crashes after two weeks because too many people logged on to its free search. (Photo via Billboard.

1999 was a year of massive growth in the online world. The internet was here to stay, and it’s no surprise that this was the year that Pegasus Lighting took our business online. In November 1999 , the world’s greatest technology companies gathered in Las Vegas for the 20th Annual Computer Dealers Exhibition (COMDEX) to learn about the latest innovations in computing. Our last four November pop culture items were highlighted or debuted at this event.

12. Microsoft’s Bill Gates is the Keynote speaker at COMDEX and introduces Windows 2000, promising that it will be much more reliable than its predecessor, Windows 98.

13. The QBe (pronounced “Cube”) tablet is exhibited with plans to start shipping in Spring of 2000 at a price of $4,495. (via unveiled by Ericsson as a lightweight wireless headset that can work from “up to 10 metres away from phone.”

Scams are nothing new in the Tampa area. For years and years, unscrupulous folks have been trying to cheat homeowners out of their money. And in the dead of summer, scamming is at its worst! All kinds of unsavory folks come out of the woodwork, offering false claims about electrical, lighting, and other contract work that they have no intention of actually doing.

If you are planning on renovating or sprucing-up your kitchen, it’s probably a good idea to map out a detailed lighting plan as well. Most people find this a little strange as they feel that lighting in a kitchen isn’t something that needs too much of consideration or planning. It’s just a place where you cook and probably where you have an informal meal after all.

However, the fact is that it’s important to plan kitchen illumination well if you want to make optimal use of your kitchen spaces. Here, we would like to share some basic lighting ideas to create the right balance of functionality and aesthetics.

If you want to get a better idea about what type of lighting would work best for your kitchen, it’s vital to understand how your kitchen spaces relate to the different type of lighting. Let’s start off with understanding what type of bulbs you can use for the best effects:

These bulbs emit a yellowish light and you will now find many artistic versions of these on the market today.

These bulbs throw off a flat, cold light that has a bluish tinge, which lends a very harsh effect to the room.

These have a warm light that makes the place look very inviting and comfortable

These are the latest in light bulb technology and are available in a range of effects including white, cool daylight, warm light, yellow and a range of other colours and hues. Aside from this, LED bulbs are also 80% more energy-efficient than standard bulbs; and most property owners are now opting for these fixtures.

In addition to the types of bulbs used, the style of lighting or the lighting effects are what impact the ambience and appearance of a room. With this in view, here we discuss the different lighting effects that can be used in your kitchen:

This is one of the simplest ways to create the right lighting effect in your kitchen. This type of lighting is designed to help you move comfortably around the room. In most instances this type of lighting comes from grid-style can lighting, widely-spaced, wall and ceiling lamps, semi-translucent skylights or even the natural light that streams in through glass windows and doors. This is the base layer of any lighting plan.

In your kitchen, task lighting would be required to illuminate kitchen counters and food preparation spaces. Since you will be cooking in your kitchen every day, it’s important that the task lighting be planned and installed well. If you have only recessed lighting fixtures in your kitchen, you will feel the lack of focused light when you are cleaning, cooking or prepping in that space.

If you install one-dimensional lighting in the kitchen, it creates unsightly shadows in different areas of the room, while ceiling lighting is ineffective in illuminating spaces like sinks, under counter or cabinet areas etc. On the other hand, if you add special pendant lamps over the counters or even your kitchen island it can prove to be a more practical solution. Under-cabinet lighting can also help in illuminating the cabinets that are positioned there.

This effect doesn’t seem as necessary as ambient or task lighting does in a kitchen space, as the illumination it provides isn’t as functional as the first two. However, it can have a significant impact on the way your kitchen spaces look. If you want to enhance the appeal of your kitchen (regardless of whether you are getting it entirely renovated or are opting for a lighting upgrade), it’s important that you plan your accent lighting well.

An electrical panel upgrade in Fairfax, VA should require careful consideration. After all, an electrical panel is basically the heart and soul of your home’s electrical system. Replacing it can mean all the difference in how you’re able to live in your home, especially when you need a steady flow of electricity for all lights and appliances. You certainly don’t want to wait too long in getting an upgrade, or else you have to start relying on candles for all of your home’s lighting needs.

Many homeowners struggle to find a good time to seek an upgrade. If you’re one of them, you should be on the lookout for: