Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

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To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

In all the hustle and bustle of the day, it’s easy to get sidetracked or to not pay close enough attention in the kitchen. In a matter of just a few seconds, your kitchen can go from being the heart of your home to being a disaster zone. Every year, there’s a significant spike in home fires on Thanksgiving and Christmas. Ensure the safety of your family by following these tips!

We know that today may be incredibly busy for you, so we wanted to do our part to help make it easier. We’ve created a printable graphic that you can pin to your refrigerator to remind you of the important tips you need to follow.

The average household in Virginia pays $125 per month for electricity, according to the U.S. Energy Information Association. In Maryland, that number is $136 per month and in DC, it’s around $90. For commercial properties, the figure is even higher. But at Kolb Electric, we know that there are simple steps you can take to lower your electric bill—and we’re going to share a few key tips.

1. Check for gaps in windows and doors. Perhaps the easiest thing you can do to reduce your energy usage, and thus your electric bill, is to check your home at the beginning of each season for gaps around the windows and doors. It’s important to do this every six months or so, since your home can settle and shift slightly over time. It only takes a small gap for energy to escape.

2. Turn down your water heater. The standard setting on most electric water heaters is 140 degrees. Turning the heat down to 120 degrees can save you $60 or more each year in water heating costs. Save more by replacing your water tank with a tankless system.

3. Repair leaky ducts. If your ducts have holes in them or if they have come partially unattached, then you’re paying to cool and heat air that is never getting to your living spaces.

4. Have your HVAC and electrical systems serviced annually. Keeping all electrical systems, as well as HVAC products, well-maintained can not only extend their lifespans and help ensure your safety, but can save you money on your electric (and gas) bill too. Your system has to work harder and use more energy to push through an accumulation of dirt and debris. Regular electrical maintenance can also prevent the need for costly repairs.

5. Check your electric meter against your monthly statement. It’s a good idea to get in the habit of checking your electric usage on the meter and comparing it to your statement. This allows you to easily determine whether your monthly energy bill is accurate and provides you with the information you need to monitor your usage so you can use electricity smarter in the future. Click here to learn how to read an electric meter.

At Kolb Electric, we don’t want you to pay any more than necessary for your electric usage. For more tips on how to reduce your electric bill and/or to schedule you annual service appointment today, call us at 877 287-1179. Our licensed electricians have been helping Mid-Atlantic homeowners with their electrical needs since 1925.

It is true that most of the electrical problems you have in your home will need to be taken care of by a licensed electrician. However, there are various smaller problems that you can easily and safely troubleshoot. Here are just a few:

This can be quite bothersome and yet pretty easy to troubleshoot. Begin by checking that the bulb has been screwed in correctly. It needs to be in all the way. If that is in order, check to see that the wattage is correct for the fixture in which it has been fixed. If the wattage is not right, that can be causing overheating and it can even lead to a fire. In the event that the wattage is correct, just replace the old bulb with a new one. If the light is still flickering, then it is possible that the electrical outlet or the cord has a problem.