Most of us will not be leaders with the ability to speak and the bravery to act as Martin Luther King, Jr., but we can change the world for the better in small ways.  Even one bulb at a time…

The world of illumination is changing quickly and advancing into a new frontier with light sources that are more durable, more energy-efficient and better for the natural environment.  While we still have a choice, future lighting installations with LED (light emitting diode) lamps will provide the best light for your home or office space.

To make the best choice, there are a few lighting facts you should know.  All LEDs are not created equal, so read on to educate yourself and make a change to LED with confidence.

Learn what light sources are available and the limitations and benefits of each light source, so that you may choose the best one for each application.

•The right lighting will always help you look better, feel better and perform to the best of your ability.

•The right lighting will always be energy-efficient.

•The right lighting will always work well with the natural environment, making the most of sunlight streaming in during the day and delivering illumination in the most eco-friendly manner.

•The right lighting will last.  Choose good quality bulbs and light fixtures that are guaranteed to provide excellent illumination, equipped with fine finishes and components that are durable.

1.  KNOW YOUR BRIGHTNESS LEVELS IN LUMENS

New bulb cartons are required to prominently display the brightness level (measured in lumens (lm)).  In the past we have determined bulb brightness in terms of energy consumption in watts (W), but now we must learn to think in lumens (lm).  Here is a quick conversion chart to help get you started:

Lumens            Old Incandescent                                             LED

2600 lm————→150W——————————–→25-28 W

1600 lm———— →100W——————————–→16-20 W

1100 lm————→75W———————————-→9-13 W

800 lm————-→60W———————————-→8-12 W

450 lm————-→40W———————————-→6-9 W

2.  CHECK OUT COLOR QUALITY:   Correlated Color Temperature (CCT) and Color Rendering Index (CRI))

•CCT is measured in Kelvin’s (K) and is an important factor determining the quality of light for your specific application: Warm White or Soft White is about  2700-3500 Kelvin’s (K) and Bright White light is about 4000 K+

•CRI is measured on a scale of 0-100 and is an important measure of the degree to which your light source will show the true colors of all that is being illuminated.  Color rendering for decorative indoor lighting applications should be between 85-100.

3.  FACTOR IN DIMMING CAPABILITY

Most dimmers work by reducing the amount of electricity sent to the bulb.  But with LED the correlation between brightness and energy consumption is much different than with incandescent illumination.

Because of this difference, LEDs are not always compatible with traditional dimmer switches.  You either have to replace your switch with one that is compatible with LED or look for replacement LED bulbs that are compatible with standard incandescent dimmers.

4.  FIND SUITABLE BULB-TO-LIGHT FIXTURE MATCH-UPS

The reflector and fixture type will play a significant role in determining the light output from the light source (bulb).  Look at colored lenses and fitters, as well as shades and shielding to determine how they will help steer and direct your desired level of illumination.

When looking to replace an incandescent bulb with an LED bulb in a lighting fixture where the bulb will be totally enclosed, be sure to check that your LED is specifically made for an enclosed or recessed light fixture.  LED bulbs run cooler than others, but they do produce heat. To protect the quality of the LED chip and the performance of your LED light source, LED fixtures are specifically engineered to provide adequate heat-sinking.

5.  BEWARE OF THE LOWEST “BINNER” and COMPARE PRICE VS. QUALITY

“Binning” is the process by which LED chips are sorted.

Prior to being marketed in fixtures or light bulbs, LED chips are sorted into bins according to their light output (lumen output) and color temperature.  There are clear standards set to measure the lumen output of each LED chip.  LEDs chosen from bins with higher lumen output are of better quality.

Color temperature is determined by matching up each LED according to a chromatic line grid for a specific color temperature.   LEDs chosen from larger bins contain more color variation and are not as bright.

Due to the process of “binning,” LED chips vary in their quality—especially in relation to their lumen output and color, so it is important to purchase LED light bulbs and LED light fixtures from a reputable dealer.

Philips medium base LED

Philips LED reflector, perfect for landscape and outdoor lighting applications

Dimmable LED from Philips

Kolour One LED bulb offers full 180 degree illumination

Look for all new LED bulbs from Philips, Kolour One, Satco and Bulbrite, now available at 1800lighting.com

In this digital age, having a strong online presence is vital to attract new employees and clients. However, with a few simple tools, any residential or commercial electrical contractor can quickly and easily set up a website. They can also create advertisements and build an online brand. Digital marketing is now accessible to the masses.

Even with a proper website, social media profiles, and company listings, it can be difficult to be noticed online. This is where search engine optimization (SEO) comes in. This is a method of making your website appear in the top search results for a given search term. For example, if a user searches for “electrical companies in [your city]”, SEO will ensure that your website appears in the top results.

This can be a complicated process, so SEO experts exist that can handle this task for a fee. Otherwise, an active social media presence will boost your SEO, as Google and other search engines are able to gather and combine data from all over the internet. The larger your online presence, the more likely it is that your company will appear in the top results.

Digital marketing can be simultaneously simple and complex, but with these recommendations, any contractor can start building an online reputation. There are a variety of options to suit any size company. With the right ideas and good management, you can drive traffic, clients, and good employees to your business.