Early in the month, American Airlines Flight 1420 crashed near Little Rock, AK. This crash, along with a few others that took place soon before and after, inspired research into the deleterious effects of sleep deprivation on pilot safety.

3) A Whole, Whole Lot of Drug Money

In June 1999, George Bush announced his candidacy for the office of President of the United States of America. So much was about to change in our culture during the next 8 years.

5) Lord Stanley’s Cup

via www.moviesonline.ca6

In June 1999, Stephen King got hit by a car and was flung 14 feet while walking on the shoulder of a road in Maine. What’s the name of that Stephen King book about the car? Oh yeah, Christine. Any connection? You never know. But I’m sure King was thankful Kathy Bates didn’t find him after the accident.

7) The Weird Looking Predecessor of the MacBook Is Born

That mildly annoying yet overall charming goofball Austin Powers (Mike Myers’s colorful character) graced the cover of Rolling Stone in June 1999, exuberantly celebrating the sequel to the original Austin Powers blockbuster smash hit. Smashing, baby!

9) Adam Sandler Tones It Down a Little

The universe’s hippest couple, who, of course played in a rock band together, hit the popular scene with their debut album in June 1999. Then, they became insanely famous. And then, thirteen thousand two-piece rock bands, featuring only guitar and drums, were born. I think now, 15 years later, we are finally beginning to see the decline in that questionable trend. Bass matters, people.

11) That Kid from Walking Dead Was Born

Venus and Serena Williams, two twin females from a socioeconomically disadvantaged place, won the Grand Slam female doubles event for the first time. They were the second sister team to win a Grand Slam event since 1890. This is the kind of thing that just makes you smile. These are some of the best ever to play the sport.

13) MORE TENNIS!

Proper lighting and positioning is a major factor in enhancing your brand image, building a customer base and increasing the sales of your retail store. A well-designed store is bound to generate higher sales than the one with an ordinary interior.

Shoppers these days are more knowledgeable and opinionated than ever before. There is a need for retailers to equip themselves with the right skills and tools to attract their attention and make shopping a memorable experience for them.

Upgrading the lights and positioning is one of the easiest ways to restore and enhance your store’s appeal, thereby making an impact on the sales.

The Retail Welcome

Your store’s exteriors and lighting systems are vital. This is the place making way to the store entrance. If your store is inside a shopping mall, then you might spend more on ads, signage and billboards, or else lighting should be the focus.

The proper outdoor lighting. Mostly, we tend to focus on name boards which are aesthetically designed with spotlights. But outside area should never be ignored.

The entrance of the store makes an emotional connection with a shopper. That’s where you showcase your products. Proper lighting and correct positioning can make all the difference here. Even an ordinary product can be made to look good when the lighting is spot on. This persuades the people who don’t intend to shop in the first place, enter your store.

Good lighting designers would strongly suggest using a variety of lighting intensities, colors, fixtures and placements to craft an impressive entrance.

Product Lighting

Right lighting at various areas within a retail store increases shoppers’ engagement with the products. Different lighting caters to different products which could be dissimilar in shape, size, texture, pattern and color.

The lighting needs to be in tune with the products that your brand sells, so at the time of testing, customers can closely experience the appearance and usefulness of the products they want to purchase. For example in a clothing store, the color of lighting often makes a garment look different in terms of shade and tone.

Lighting for walls and decorative stuff in your store should never take precedence over product lighting. You are there to sell your products and not murals or ceilings. A retail store for interior items is an exception.

Light boxes can enhance the appearance of your top products and special items. Since shoppers are naturally drawn to striking and unique displays, these items gain instant visibility. This makes it a great opportunity to showcase the best sellers, higher margin items, or even items you simply wish to sell faster.

Lighting the Fitting Rooms

Proper illumination within the fitting or trial rooms ensures an easy selection and product check for shoppers.

Make sure that the colors, quality, and fit are clearly visible. Smart lighting with careful use of mirrors and cabinets makes a product look better when tried on.

Customer Experience is Paramount – Some Tips

Right lighting and positioning is only one of the parameters among others that define sales strategies but mostly, it is overlooked by retailers.

Store owners and retailers must find out a way to measure if the store lighting is making an impact to their footfalls and sales. The results would certainly convince them revive the entire store from lighting perspective.

Approximately 200 electrical fires occur in B.C. each year with a large portion of these fires found in older homes. As sad as it is, it’s understandable. Homes built before 1970 didn’t have the types of technology we have today – not only to build a more sound electrical system but to sustain the types of products we now use on a daily basis (coffee machines, hairdryers, computers, the list goes on). If you live in an older home or are looking at buying one, be aware of these electrical hazards.

Wiring – New cables and methods of wiring have been introduced since the building of your old home. These new cables provided ground protection, higher rated insulation temperatures and are suitable for recessed lighting. This eliminates the need for knobs and tubes, which proved to be a fire hazard overtime.  If your wiring is older than 30 years, it is recommended to have an electrician review the safety of your wiring. If caught early, you may be able to simply modify your wiring rather than rewire your entire home.

Amps – The standard home in 1970 was equipped with 30 amps of power whereas now homes are equipped with anywhere from 100 amps to even 200 amps of power. With the increase in electrical devices used in a home, 100 amps have now become the standard requirements for all new homes. Review your home’s usage and determine whether it is necessary to improve your electrical system.

Arc Faults – When electricity is released unintentionally from a wire or cord the surrounding material can catch fire which is called an Arc Fault. Arc Faults are one of the highest sources of electrical fires. However, by installing an Arc Fault Circuit Interrupters (ARCI) you can prevent them.

Contact Expert Electric for assistance in determining the safety of your older home and how to prevent the tragedy of an electrical fire. 604-681-8338

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