Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

blog post for more information.

To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

By Clarissa Allison | August 28th, 2015

If you are a homeowner considering outdoor lighting, then you have probably heard about solar landscape lighting. In addition to being environmentally friendly, light emitting diode which prevents the battery’s current from flowing back through the solar cell during the night. The battery charges during the daytime, and will meet its maximum charge before dusk. A photovoltaic cell then changes the sun’s light into electricity. Although environmental factors affect the performance of solar lights they will work outdoors throughout most of the year.

Many solar lights are self-sustaining, or “stand-alone” systems. These convert sunlight into electricity during the day, store the electricity in batteries, and draw from the batteries to power light fixtures after dusk.

Self-contained solar lights often have panels built right into the light fixtures. Solar lighting systems with panels separate from fixture assemblies, however, allow for only the panels to be placed in the sun, not the lights themselves.

Create a summer resort in the privacy of your own backyard or “add-on” living space by turning the deck or patio into an outdoor room. A few creative outdoor lighting ideas can transform an outdoor area into a relaxing retreat that restores serenity, encourages quality-time with the family and brings friends together. It’s all about setting the mood with lighting.

Outdoor rooms are an extension of the home. But it requires special planning to create a space that is inviting, relaxing and meets the needs of individual family members.

Here are a few outdoor lighting ideas to create the perfect setting.

Safety First

It’s essential to make outdoor spaces accessible and safe. Post mounted outdoor lamps brighten doorways, steps and walkways to help visitors navigate unfamiliar territory at night. Older people and those with reduced vision will especially appreciate having their paths well-illuminated. Use motion-activated flood lights, timers and photo-cells to make sure lights are on when they’re needed the most. Outdoor lamps not only add warmth and radiance to a home, they help to mitigate the risk of injury due to falls and improve personal security at night.

Outdoor Rooms

Outdoor rooms like indoor spaces are an extension of the homeowner’s individual taste and design capability. Today’s outdoor lighting is durable, affordable and available in a wide range of finishes and styles, giving homeowners tremendous freedom to conceptualize outdoor rooms in ways never before possible. A great selection of hanging outdoor lights, post mounted lights and task lighting provides an abundance of options.

– Small patios and balconies may serve several functions. Create a private oasis for reading the morning paper with hanging outdoor lights, such as outdoor mini pendant lights. For romantic evening hours, turn on wall mounted lanterns to spread a warm glow with subtle ambient illumination.

– Backyard decks or porches are often the entertainment hub where friends and family gather. Outdoor furniture, outdoor accessories and outdoor lights should work in unison for an atmosphere conducive to task-oriented activities such as food preparation and dining, as well as leisure-oriented activities such as socializing and lounging.

– Wall-mounted deck sconces, under bench deck lights and deck step lights are the perfect lighting for evening entertaining, as well as midnight stargazing. Their low wattage and stylish design provide the glow and charm that make the deck a favorite place to relax and enjoy warm summer breezes.

– Other outdoor rooms. Outdoor rooms aren’t always gazebos, decks or patios; they can be as simple as a bench in a garden, a trellis or arbor gate, or a grouping of plants around a fountain or birdbath. Low voltage landscape lighting tucked into the foliage adds drama and enchantment to outdoor rooms or secret gardens. Decorative path lights accent special landscape features and spread soft illumination along walkways, and they are available in styles from whimsical to classic traditional.

Dark Sky and Light Pollution

One additional consideration when working in your outdoor lighting ideas is the impact the lighting will have on your neighbors and the degree of “light pollution” created. The amount of light that is considered “excessive” may be a personal point of view, but take care to preserve the natural environment for nocturnal creatures and stargazers alike and select outdoor lamps designed to minimize glare and light pollution.

When you walk into a room in the house, you flip a switch and the light comes on. It is a standard, expected feature. It is actually a little boring when you think about it. Your light looks just like the lights in every other room in every other house. Maybe you enjoy being a little different or appreciate making a statement. Dramatic lighting schemes are one way to make your house just a little different from the rest. A Los Angeles electrician, like those at The Electric Connection can help you achieve your goals of having a lighting scheme that enhances the room and will get guests talking.

There are so many options. If you have gorgeous artwork that you want to be the focal point when the lights are turned on or a particular corner that is meant to draw the eye, you need the right lighting. You don’t have to stick with the standard white light. You can have fun with it and add a splash of color or put the boring white light in a flashy fixture. An electrician in Los Angeles can pretty much install any fixture that catches your eye. Your biggest job will be doing the shopping and finding the right chandelier, wall light or recessed light.

The rest is up to your electrician. Los Angeles residents will appreciate how quickly a single change in the lighting scheme can change the look and feel of a room. Whether you want to go bold and bright or soft and subtle, it can be done. In fact, the light fixture changes can happen in just a few hours, assuming the wiring for the fixtures is already available. If it isn’t, no problem. New wiring can be added along with a new switch. Make the call today to The Electric Connection and transform your boring lighting into something fun and exciting.