Sale posters and coupons aren’t the only ways to make sales. You can use lights to your advantage, too. LED retail lighting can be used to create an environment that makes shoppers feel welcome and caters to their needs and expectations. Use LED store lighting to draw people in, to keep them focused, to guide them throughout your store, and to save money. There are so many ways that the right lighting can be beneficial to customer satisfaction and sales. Take a look at the following list of do’s and don’ts to achieve store lighting that will help you reach your goals.

There’s more to effective LED retail lighting than meets the eye. Creating an efficient lighting system that looks how you want while promoting products, making customers feel comfortable, and, in turn, increasing sales involves knowing the technical details of potential bulbs and fixtures. These details include efficacy, color-rendering index (CCT), and intensity.

Intensity/Lumens

In the past, the brightness of incandescent, halogen, fluorescent, or high-intensity discharge (HID) lights was measured by wattage. Now, a common method for measuring brightness is lumens. The higher the lumens, the brighter the bulb. Comparable wattage is always listed on our product pages for compatible products. If you’re upgrading from incandescent to LED and want a bulb or fixture that’s similar in brightness, you can use lumens for an estimate of what incandescent wattage would be. Simply remove the last number of the lumen value. The number that’s left represents estimated incandescent wattage. As an example, an LED light that emits 600 lumens is approximately as bright as a 60-watt incandescent bulb.

Efficacy

As a business owner or manager, you’re most likely concerned with getting the biggest bang for your buck. By paying attention to efficacy, you can make sure that you get the most light for the amount of power the bulb or fixture consumes. Efficacy is the amount of visible light that is produced with a certain amount of power (watts). You can determine the efficacy of a product by dividing its lumens by the watts it consumes. For example, a bulb that emits 480 lumens and consumes eight watts of power (480/8) has an efficacy of 60 lumens per watt. A bulb with this efficacy would be a much better option than one that emits 480 lumens at 12 watts.

CCT

CCT indicates the hue and tone of white light emitted from a specific bulb or fixture. CCT is measured in Kelvins (K), which is similar to degrees in Celsius. Different temperatures on the Kelvin scale represent different colors. For example, light at 2000K-3500K looks more orange/yellow and is called ultra warm or warm white, and as temperature increases in Kelvins, color changes to more of a “paper white” known as natural or neutral white (between 3500K and 5100K) and finally into a bluish-white known as cool white (5100K+).

The color temperature you choose will depend on the mood and shopping experience you want to give your customers. A retailer like Hollister for instance, who strives to create a laid-back, relaxed atmosphere, utilizes warm white and even ultra-warm white lights. Add on the cozy furniture setup and music and it’s clear that the goal is to get customers to hang out, relax, and spend more time in their store. Logic says that the more time you spend in a store, the higher the chances are that you’ll buy something.

Bed Bath and Beyond, on the other hand, uses a different approach to make sales. Their stores are filled with bright natural white light to showcase the wide variety of products that they offer. Customers are going to struggle in a store like BBB if it’s dimly lit. Knowing whether or not a shirt looks good is a lot different than buying new pots and pans. Dim light is flattering and more forgiving when customers are trying on clothes, but it won’t help you read whether or not your pans are dishwasher safe or scratch resistant. The lighting you choose should mesh well with the products you’re trying to sell. Using lighting to set the mood is a great idea so long as that mood doesn’t impact a customer’s ability to shop.

One of any retailer’s main goals when choosing lighting is to make sales. Use light to your advantage when trying to highlight certain things or create visual appeal. Make it obvious where new arrivals or sale items are. Use light to create a path that will guide customers through your entire store. Use LED sign modules for your store window or LED light boxes that feature your products. Anything unique, whether it’s cove lighting, lighting under a set of shelves, decorative light fixtures, or simply how you arrange your lights, is more likely to catch someone’s eye.

There are so many retail lighting options to choose from. Take a look at the list below to see some of the possibilities.

LED tube lights for fluorescent light fixtures

LED strips or puck lights for display case and shelf lighting

Retrofit can lights

Sign modules for store windows or creating custom signs

Canopy lights for outdoor overhangs

If your floor plan is constantly changing, it might be best to install a retail lighting system that can be changed as well. Track lights or gimbal and eyeball can lights can all be aimed in different directions. Depending on the products you’ll be displaying, you might also want to order new bulbs of varying intensities or color temperatures for these fixtures.

There are numerous places that are easy to overlook when planning your retail lighting project. Don’t forget the fitting rooms. This is where shoppers ultimately decide if a clothing item will work for them. Natural or warm white light is best, and a high-CRI LED light will show colors most accurately.

Illuminate aisles to guide customers through the store. Shoppers shouldn’t feel like they’re lost in a maze. Give them a sense of direction to know how to get where they want to go.

Don’t make it hard for customers to leave your store. Use LED light bulbs for exit sign backlighting and spotlighting. These lights are especially important during power outages or in emergencies.

If you’re putting your products on shelves, overhang from other shelves can cause shadows or limit light to the area. LED strip lights are a great solution for this. They have adhesive backings for easy installation, and most can be cut to fit the area that needs lighting. If you’re not crazy about the look of a strip under your shelves or if you want to eliminate hot spots (bright points of light), you can create your own LED strip light fixture using an aluminum channel and diffusing lens.

Make sure the checkout and customer service areas can be found easily in your store. Use different lighting or more lighting to make it stand out. Get creative with LED strip light fixtures around the counter, an edge-lit sign, or a custom-printed LED light box.

You might think that your parking lot has nothing to do with sales, but that is incorrect. If your parking lot is dimly lit, your store is not only less visible, but it’s also not as safe as it could be. A poorly lit parking lot can make customers feel uncomfortable and can lead to accidents. It can also be a problem for capturing security footage.  

blog post for more information.

To see more retail lighting options, visit our commercial lighting category, indoor and outdoor LED lights can also be found in our light box, fixtures, landscape categories.

When you are getting any electrical work done in your home, you want to make sure that the job gets done in the best possible way and that the best materials and workmanship are used in the work too. This is exactly why you conduct a certain amount of research online and try to zero-in on a credible and well-established company. However, this can sometimes be easier said than done and you may scour several sites and still not be sure which company you should contact for the work you need done.

We understand exactly how difficult this decision can be and so we have put together this list of things you should consider while choosing a residential electrician:

This isn’t very difficult to decipher. In Australia, when it comes to electrical jobs, the only things you are legally permitted to do are to change your light bulbs & operate the electrical appliances in your home, for what they were designed for. If you need any other electrical work done, beyond that; you would have to hire the services of a licensed and certified electrical contractor. This includes even the small things such as:

Even when you feel that certain jobs are very basic and that you will be able to tackle them yourself, keep in mind that electrical jobs are very risky and dangerous; and a single wrong step can cause an electrical fire and pose a risk to life and property. This is exactly why it’s important to hire the services of a credible electrical company.

They will work safely, use the latest and most advanced testing and work tools and ensure the work is done safely and in line with the applicable legislation in the state. In addition, the work has to be done as per the Australian Standard Wiring Rules. The electrician is also required to provide a certificate of compliance for the work they have handled for you.

In the current day, every state and territory requires that electricians should hold a valid electrical license to carry out any work. Most of the states also require that the electricians be R.E.C’s (Registered Electrical Contractors), before they are permitted to handle any electrical work or run an electrical contracting business.

For more information, simply speak with the experts at Allround Electrical and take their advice on various aspects of CBUS installations. The number to call is – 1300 169 263. You can also write to us at this email address. You may also reach us through this online contact form.

Thanks for reading,1300 169 263

Eric Lebersfeld and his dedicated Capitol Lighting team have expanded their reach and literally broadened the horizon toward “Making Lives Brighter.”  Together, they have enriched the lives of many and remain gratefully committed to their work with Habitat for Humanity.

Most recently, Habitat for Humanity Palm Beach County honored Lebersfeld at their gala celebration for his outstanding service and commitment.  Lebersfeld and the Capitol Lighting team remain faithful supporters of Habitat for Humanity and look forward to continuing the relationship and investing their resources in this noble organization.

Capitol contributions to Habitat for Humanity include:

•Donating over $100,000 in cash and products just this year.

•Investing their time and supporting the cause for almost 10 years.

•Developing the Making Lives Brighter Campaign with partner and spokesperson Rob-Van-Winkle, aka Vanilla Ice, to better serve the community and expand gift-giving capabilities.

• Bringing comfort to inhabitants, Capitol Lighting collects old lighting fixtures to be donated to Habitat and then offers donors a 10% discount towards new lighting purchases.

Members of the Capitol Lighting family enjoyed an evening of celebration and an awe-inspiring acknowledgement of their efforts on behalf of Habitat for Humanity.

For his work over the past 10 years, Habitat for Humanity Palm Beach County appointed Lebersfeld as an honoree.

Here are some excerpts from Lebersfeld’s speech at Habitat for Humanity’s Gala Celebration:

October 5, 2013

“So, how did it come to be that a little Jewish boy from New Jersey who sells lights for a living ends up being honored by a big international Christian Ministry that builds houses? “

Lebersfeld credits his parents, who taught him by their example to live his life in a certain way, to see what connects us as human beings, rather than what divides us:

“If one elevates their thinking just a little bit, we come to realize that the small differences between us are easily dwarfed by the commonalities we all share. 
The quality of a person is not made up by whom they know, what they have or how they look, but by who they are, what they create and how they can add to the lives of others.”

Lebersfeld went on to impart some of the history behind Capitol Lighting, a family-owned business that began in 1924 with his great-grandparents:

“Together, they started Capitol Lighting and began our mission to make lives brighter. 
They did this literally and figuratively. For almost 90 years, Capitol Lighting has been on a quest of making the lives of our customers, our communities, our vendors and most importantly, our employees – brighter”.

“Habitat’s stated mission is that of “building hope with homes”. Their organization is filled with dedicated and passionate people striving to provide deserving and hard working families with an incredible gift. They also have provided me personally and every member of my team who has worked on a habitat project the gift of allowing us to do a mitzvah – a good deed”.

“Our goals are aligned and Capitol’s and Habitat’s working together makes all the sense in world”.

Lebersfeld acknowledged with gratitude Capitol Lighting’s spokesperson, Rob Van Winkle, also known as Vanilla Ice, for boosting the Making Lives Brighter campaign and helping Capitol to donate well over $100,000 to Habitat.

He concluded his remarks by whole-heartedly thanking Habitat for Humanity for allowing Capitol Lighting the opportunity to support their good work: “It allows us to fulfill our mission while helping you fulfill yours”.

Lebersfeld also vowed his continued support for Habitat for Humanity, as he thanked Mike Campbell, director of Habitat, and Ana Vento of Vento Designs for making the evening such a success.