John is a critical part of our residential service division.  John is a very experienced electrician, skilled in fishing in wires, and updating existing homes to bring them up to code or even install elaborate upgrades.  John is also a recent graduate of a service training program he attended last October in Palm Springs California were he brought back with him skills and various techniques to provide the best possible customer experience to our customers.  John takes pride in is work and takes his job serious.  He takes time to understand the customers needs and makes sure they fully understand the options they have available to them.  He is a dedicated team member always making sure our customer needs are meet first and is willing to help other team members with any issues they encounter.

John is a resident of Grimes Iowa and has two kids.  He is a former paramedic and also recently became engaged and has spring wedding plans in his future.  Congratulations John!  Thank You for being such a critical part of Custom Electrical Services!

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When we talk about reducing energy use around the house, it’s frequently in the context of saving money on monthly utility bills. It makes sense — money plays a role in so many decisions that we make, from where we work to what kind of car we drive to where we go shopping. But it turns out that people are actually more motived to save energy because it’s better for the environment and their health than because of money, according to a recent study by the University of California Los Angeles. The result is contrary to the expectations of even the test participants themselves.

Money vs. Pollution, Health

The study broke up households into two categories — one of which received weekly reminders about how much money they could be saving by cutting back on their energy usage, while the other was told about all the air pollution they were creating, and how it could play a role in children contracting asthma and cancer. The researchers gave both groups analytical tools to track how and when they used the most electricity, as well as comparisons to their neighbors to give them benchmarks to shoot for.

In the end, the group that was nagged about money failed to change their habits to include any efficiency measures. The health and environment group, on the other hand, slashed their energy usage by an average of 8 percent — and families with children cut back by 19 percent.

Won’t Somebody Think of the Children?

Before the study, participants were asked what message they thought would be effective in persuading them to cut back on their electricity usage, and most of them said that money would be the prime motivating factor. The results proved otherwise.

“We’re finding that you have to bundle the public good with the private good,” said Magali Delmas, the study’s principal investigator and an environmental economist at the UCLA Anderson School of Management, said in a press release. “Our message about health and the environment reminds people that environmentalism is also about them and their kids.”

Researchers speculated that the amount of money at stake simply wasn’t high enough to prompt people to act, but when homeowners were motived by a combination of benefiting their own families and being good citizens, they did take action.

“The message reminds you that you’re hurting people and the planet,” one of the study participants reported afterward. “It made me more conscious of the energy I was using.”

Go Beyond the Pocketbook

The study can be a lesson for officials and utility companies who seek to encourage people to cut down on their energy consumption. While everybody likes saving money, sometimes you need to appeal to more than just their pocketbooks to get people to act.

Why not take advantage of all three benefits? By taking simple steps to lower your energy usage, you can cut back on your bills, help the environment and protect public health all at once. If you aren’t sure how to get started, call an expert to give your home an energy audit and put you on the path to a cleaner, healthier and more frugal lifestyle.

The times, they are a-changin'. President Obama recently announced the details of his highly anticipated Clean Power Plan, a measure aimed at reducing the country's harmful fossil fuel emissions and limiting our contribution to climate change. The plan, when fully implemented, should reduce carbon emissions by 32 percent below 2005 levels by 2030. Read on to learn more about the Clean Power Plan and what it means for you.

Lower Prices at the Meter

The Clean Power Plan was developed by the Environmental Protection Agency, under the authority granted by the Clean Air Act. It imposes sharp limits on the types of energy production that power the nation's electrical work, but grants flexibility to states in how they act to meet those limits. In general, the plan encourages a shift away from burning coal during energy generation, while states have the option of upping their renewable energy production, using nuclear energy, increasing their efficiency or relying more on natural gas.

The good news for homeowners is that the plan is projected to decrease the bills you pay to power your residential electrical work. An analysis by the Natural Resources Defense Council found that the average home electricity bill could fall by as much as 8 percent, and consumers could save up to $37.4 billion overall in electricity by 2020. The rationale for the savings is that renewable fuel sources cost less to run over time once the initial infrastructure is in place. Also, the plan encourages investments in household energy efficiency, which means that you may come to be less reliant on your home electrical work without substantially changing your behavior.

Clean Air for Breathing

The Clean Power Plan has another ancillary effect that has nothing to do with electrical work: it should cut down on air pollution and create a healthier breathing environment. For example, while we rely on the ozone level high in the sky to block harmful sun rays, ozone at ground level is known by another name – smog. It is created when sunlight interacts with pollutants and can be very harmful to our health. The plan should reduce smog levels and provide us with cleaner air to breathe.

Furthermore, one of the biggest signs of climate change is unusually hot and dry weather in certain parts of the country, which can lead to out-of-control wildfires and harmful particulates that damage your lungs. Strange weather patterns have also been blamed for an increase in allergies this year. By slowing the pace of climate change and keeping harmful pollutants out of the air, the Clean Power Plan can help you breathe easy.

If you have any concerns about the effect the Clean Power Plan will have on your energy prices or electrical work, call a knowledgeable electrician today.

You already have a smart phone – maybe even a smart thermostat. What's next? Believe it or not, refrigerators are next in the line of devices with advanced features and technology to improve our domestic lives. A new smart fridge, manufactured by GE, is scheduled to come on the market this spring.

Welcome to the Future

For the average household, the refrigerator is the third-largest energy drain after the HVAC system and the hot water heater. That means there's a lot of room to improve on efficiency.

Your garden-variety refrigerator really only has one setting to manipulate: the temperature. And the EPA recommends setting it between 35 and 38 degrees, so there's not a lot of leeway in that regard before you risk spoiling your food. The real value in a smart fridge  is in its communication with you, reminding you to adjust your behavior and not waste any unnecessary energy.

For example, if you leave the door open, a smart fridge can alert you to close it rather than wasting all that cold air. If it's time to clean the coils, it gives you a heads up, so it can continue to operate at peak efficiency. If the power usage suddenly spikes for no apparent reason, the fridge lets you know so you can have it serviced to correct the problem.

The EPA is encouraging manufacturers to include such smart features in their products. “These features would offer consumers more ways to reduce the energy consumption of their refrigerators and freezers, help lower their utility bills, and better protect the environment and the climate,” the agency says. “Refrigerators and freezers with connected functionality will also be “smart grid”-ready, meaning that with consumer permission, they will be able to respond to utility signals, including curtailing operations during more expensive peak demand times.”

Savings Beyond Belief

If your refrigerator is more than a decade old, it's costing you more money than it should in electricity usage. If it's more than two decades old, it's really draining your finances. That good news is that the new models are so efficient they could pay for themselves in utility savings within a few years. New federal standards kicked in for refrigerators last fall, which means that the latest models are performing at an all-time peak.

When you go fridge shopping, make sure you purchase a model that bears the Energy Star logo, which means it performs at least 10 percent above and beyond the minimum federal efficiency requirements. “We can all do our part in meeting the challenge of climate change,” said Janet McCabe, Principal Deputy Assistant Administrator for EPA's Office of Air and Radiation, in a press release. “By choosing Energy Star appliances, families can save energy, save money, and reduce carbon pollution.”

If every fridge and freezer in the country were updated to meet just the minimum requirements, homeowners would save a cumulative $890 million annually on their energy bills. Even if your share is just a small fraction of that, every bit counts.